Overview
The ROI & Attribution Agent provides accurate, finance-grade measurement of marketing ROI by connecting marketing spend to pipeline and revenue outcomes. It uses sophisticated attribution models to understand which marketing activities drive results.
Autonomous Execution with Governance Guardrails
Traditional finance workflows depend on manual spreadsheet reviews, chasing approvals across email threads, and reconciliations done days after period end. Farben's ROI & Attribution Agent turns reactive operational checking into continuous, autonomous oversight.
Operating with dual-approval thresholds and complete segregation of duties (SoD), this agent ingests data across your ERP, monitors for policy violations or data anomalies in real-time, and surfaces high-confidence recommendations with an immutable audit log.
Key Capabilities
- Multi-touch attribution modeling
- Campaign ROI calculation
- Pipeline attribution
- Revenue attribution
- Finance-grade reporting
Common Use Cases
Marketing performance measurement
Budget allocation decisions
Campaign optimisation
Marketing planning
ERP & System Integrations
The ROI & Attribution Agent connects directly into your existing ERP ecosystem without disrupting active operations. Compatible with Oracle NetSuite, SAP S/4HANA, Microsoft Dynamics 365, QuickBooks Online, and Xero.